mayo
I went to church this morning like a good little girl. Sorry mom. It was Unitarian. At any rate I was rewarded. My girlfriend said one of my favorite sentences in the English language afterwards. "I have made BLT's do you want one?" Um, yeah!
She is trying to eat healthy. Plus I regurgitate all the vegan, Non-GMO, native-plant, cruelty-free, free-trade laden sermons from the Unitarian church and she takes them to heart. Well some of them. She can't let go of the bacon just yet. Who can? If only it tasted like broccoli. But she did buy the above "mayo" for our sandwiches. Lunch was delicious.
But here is what got my bacon. Be honest. If you saw this logo on the shelf what would you think is in the jar? I'm a cook. So I know that "just mayonnaise" would be defined as oil, eggs, vinegar and salt. But this jar contains egg-free sandwich spread made from yellow peas. EVEN THOUGH THE LOGO HAS A FLIPPIN' EGG ON IT!
That to me is really shady. I expect more from the little guys too. You know just because American advertising is full of morally ambivalent spin doctors, it doesn't make it right when lefties do it to their tofu treats. Apparently Hellmann's agrees and their parent company is suing them. Rarely do I take the side of big business. But this time I do. Because we can't let the logos you see on the shelf be about as honest as the photos you see on an online dating site. You can read about the pending suit here:
http://www.adweek.com/news/advertising-branding/unilever-claims-organic-startup-just-mayo-not-really-mayo-lawsuit-161361
But not everybody feels the same way. Celebrity chef Andrew Zimmern started a petition in defense of Hampton, the maker of Just Mayo and has gotten more than 16,000 signatures. What was the sermon about today you ask? The minister said this a lot: Never underestimate the capacity of the liberal heart to bleed for the wrong object. Not about mayo. But still.