I just saw a comercial for everyone's favorite manna from heaven - Nutella. The voiceover pronounced it as NEW-tella. WTF? Nobody says that right? Clearly that is the right way. The company says so. But come on. It has nuts in it. Give me a break.
The struggle is real for those of us that have read the occasional book and need to pronounce words like Gyro or even Ikea. My ex from Holland says E-Kay-Ya. That's a better authority than a Jersey Girl for the European Chain no? In doing my "research" for this blog I discovered a former server at a Greek restaurant. She says that the Greeks pronounced it Ji-Ro and not the Year-O often thought to be the traditional ethnic way to say it. AND that the Greeks felt that those honkies that said it any other way are pretentious fucks.
My assessment is when in Rome (or 'Merica) say it the popular way. "You'll always be NuT-Tella to me."